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FT Weekend: Sea Change for Swimwear
FT Weekend, Style
By Julie Earle-Levine
May 31, 2012
Will new collaborations bridge the gap between function and fashion?
Fashion has spent the past few seasons in love with surf
culture, borrowing wetsuit neoprene for everything from cocktail frocks to
short suits. Could it be that surf culture is starting to fall in love with
fashion? As riding the waves becomes more and more popular with the
thrill-seeking smart set – Douglas Bensadoun, creative director of footwear
company Aldo; MTV founder Bob Pittman; and Sisley’s chief Philippe d’Ornano are
all clients of pro-surfer-turned-teacher Terry Simms – the need to look good on
board, while still obeying certain technical requirements, has never been
greater.
Consider the fashion brands peddling surfwear
collaborations this season; from the hook-up between Club Monaco and one of
America’s oldest surf brands, Katin, to Diane Von Furstenberg and Roxy – which
adds classic DVF prints to the surfer-girl line – and Proenza Schouler’s
capsule collection for Net-A-Porter, which explores surf-inspired classics such
as the board short and the Baja pullover, only in luxury fabrics.
According to Julie Gilhart, former fashion director at
Barney’s and obsessive surfer, “Surfing’s connection with natural and healthy
living is aspirational and good for brands” – though she also notes that many
women’s bathing suits are more suitable for lounging around at “surf camp” than
braving the rough surf of Hawaii.
Calavera Swimwear modelled by UK Women’s Surfing Champion
Evie Johnston
Gilhart recommends a string bikini, with the strings tied
extra tight. “Even then, it can fly off,” she says. She likes Tori Praver
Swimwear (tops from $99, bottoms from $93) and Bantu ($180 for a bikini set).
Praver, for example, grew up in Hawaii and her partner is surfer/Chanel cologne
model Danny Fuller, while Bantu is an African-produced swim brand.
Anna Jerstrom, a surfer and swimwear designer originally
from Stockholm, launched Calavera Swimwear (modelled by UK Women’s Surfing
Champion Evie Johnston) out of frustration with bikini tops that flew off when
riding waves. After quitting her banking job and moving to Costa Rica to learn
to surf, she quickly found that fashionable swimwear did not stay on: “It was
like having to go to the gym in a cocktail dress.” To make her suits tougher,
she has added fillers to the top strings, for less give, and bottoms that have
a non-elastic string hidden inside the waistband that can be pulled snug. One
design, “the glam twist top” ($49) took six months to perfect.
Mikoh, by the Miller Sisters, Kalani and Oleema, who are
half-Polynesian and half-Scottish, is another label with serious surfing roots.
The sisters grew up in California where they surfed and modelled for
Quiksilver’s women’s brand Roxy. Now in their twenties, they are on the world
surfing circuit. “I love going surfing in a more fashion-forward bikini,” says Kalani.
Their suits are seamless and hardware free, and the bikinis are double-lined;
they have a huge following on Instagram, as well as fans such as Cameron Diaz
and the Kardashians.
Swimwear by Cynthia Rowley
Fabric is key, according to Nicky Zimmermann, who launched
her eponymous brand after growing up in a beachside area of Sydney, and who
favours nylon Lycra. Cynthia Rowley, the New York designer who offers a full
swim collection alongside her ready-to-wear and is also a keen surfer, agrees.
“I think there’s a sporty element, especially because of the
escapist fantasy of surfing, and this seeps into swim,” she says, though she
also notes swimwear for surfing has technical challenges: does it ride up when
you are popping up on a board? Can you move your arms and paddle? It can’t have
skimpy little strings, nor can it have a big knot on the top of the swimsuit,
or a plastic zipper on the front (wax gets stuck in zippers).
And of course, swimwear that is tough enough for the surf
but pretty enough for on-shore also has some advantages for those with no
interest in waves.
As Calavera’s Jerstrom says, anyone who plays beach sports,
competes in triathlons or has a toddler with a yen for pulling on their bikini
might see it as valuable investment.
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